Cultural heritage, cultural communication, market fit, trend aesthetics
With ceramics as a cultural medium, this award explores the possibilities of integrating traditional symbols with contemporary values, encouraging the design of ceramic cultural and creative products that are both rich in cultural narratives and easy to gain popularity among the public. It promotes the transformation of the ceramic art from artistic creation to a form of cultural consumer goods through mass production and market-based operations, enhancing the cultural presence of ceramics in everyday life and the value of brand communication.
Product designers, cultural and creative product brands, and cultural institutions worldwide, whose works are created with ceramics as the core material and can be mass produced and used for cultural promotion with cultural significance, such as ceramics for daily use, pop toys, decorative items, and digital cultural merchandise.
1.Cultural adaptability: The work should be able to embody regional culture and historical symbols, achieving a visual expression of cultural images through shapes, patterns, or functional design. 2.Commercialization capability: The work can be targeted at a clear set of consumer scenarios, align with modern aesthetic trends, and be mass produced through industrial processes, with costs fit for commercialization. 3.Design creativity and communication value: The work can be easily circulated and inspire users' willingness to share through visual symbols, cultural stories, or use scenarios, enhancing the public awareness of ceramic culture.
1.Cash reward: RMB 30,000; 2.Product development collaboration: The winner will jointly develop mass-produced products with Taoxichuan and enjoy profit sharing; 3.Exhibition and display: The winning work will be exhibited and promoted at the Taoxichuan cultural flagship store and collaborative design exhibitions.
Practical use in daily life, sustainability, functionalism, aesthetic value
Focusing on functional innovation in household ceramics, this award centers on the coordination of "people, objects, and everyday life" at its core and promotes the practical application of ceramic materials in modern life. It highlights the technological breakthroughs, sustainable design, and the balance between aesthetic value and industrial production in creating industrial ceramic products that are durable, comfortable, and competitive in the market.
Industrial designers and ceramic brand managers worldwide whose household ceramic products, including tableware, bathroom fixtures, and home furnishings, can be mass-produced and meet people's needs in real life.
1.Functional innovation: The candidate can improve their design's user experience and convenience for consumers. 2.Feasibility for mass production: The candidate's design can be put into mass production and balances cost and quality. 3.Industrial aesthetics: The design language aligns with modern home aesthetics, featuring harmonious coordination of colors, lines, and proportions that reflect functional aesthetics. 4.Product-market fit: The candidate's design targets the precise consumer demographics (such as young families, elderly groups, and outdoor enthusiasts).
1. Cash reward: RMB 30,000; 2.Industry partnership: Product sampling and mass production for the winning work will be promoted with Taoxichuan and partner companies.
Note: Please make sure that the submitted works meet the criteria specified for the award applied for. Applicants should be at least 18 years old. The works can be created individually or collectively, with ceramics as the main medium. All submitted works should be original, and have never been publicly released in the last three years, used in other competitions, exhibited and commercially published on any platform. Adaptations, reproductions, or works that closely mimic existing concepts will not be accepted. Each "nominating committee member" can nominate 3 works, which will directly proceed to the re-evaluation stage.